Google Ads & Meta Advertising FAQ - Your Questions Answered

FTS Media specializes in three core services: Google Ads management (Search, Display, Shopping, Performance Max), Meta advertising (Facebook and Instagram ads), and professional website design. We offer both individual services and comprehensive digital marketing packages tailored to your business needs.

We can typically begin within 3-5 business days after our initial consultation and agreement. This timeline allows us to properly set up tracking, audit any existing campaigns, and develop a customized strategy based on your specific business goals and target audience.

We work with a diverse range of industries including e-commerce, professional services, healthcare, real estate, home services, SaaS companies, B2B, and B2C businesses. Our data-driven approach and proven strategies are adaptable to virtually any industry or business model.

We focus on transparency, data-driven results, and building long-term partnerships. You'll have direct access to your account manager, receive detailed monthly reports, and we only succeed when you succeed. No long-term contracts, no hidden fees - just results-focused digital marketing.

We recommend a minimum monthly ad spend of £1,000-£1,500 for Google Ads to see meaningful results. This budget allows for proper testing, optimization, and reaching enough potential customers. For highly competitive industries, we may recommend a higher starting budget.

You can see initial results (clicks and impressions) immediately once campaigns launch. However, meaningful optimization and ROI improvements typically take 30-90 days as we gather data, test different approaches, and refine targeting. Most clients see significant improvements by month 3.

Yes, absolutely! We set up campaigns in your Google Ads account, which you own and control. You'll have full access and transparency at all times. If we ever part ways, you retain complete ownership of your account, data, and campaign history.

We manage all Google Ads campaign types including Search Ads (text ads in search results), Display Ads (banner ads across websites), Shopping Ads (for e-commerce), Video Ads (YouTube), and Performance Max campaigns. We'll recommend the best mix based on your goals.

Meta ads run across Facebook, Instagram, Messenger, and the Audience Network. We optimize placements based on where your target audience is most active and engaged, ensuring your ads appear in the most effective locations for your business goals.

We recommend a minimum monthly ad spend of £800-£1,200 for Meta ads. This budget provides enough data for the Meta algorithm to optimize effectively and allows for creative testing. Smaller budgets can work but may take longer to see optimal results.

Yes! We handle all aspects of your Meta ad campaigns including copywriting, creative design recommendations, and ad format selection. We can work with your existing brand assets or create new content. We continuously test different creatives to find what resonates best with your audience.

We use a combination of demographic targeting, interest-based targeting, lookalike audiences (based on your best customers), and behavioral targeting. We also leverage Meta's Advantage+ audience features and continuously refine targeting based on performance data and conversion patterns.

A typical business website takes 4-8 weeks from start to launch, depending on complexity and scope. This includes discovery, design, development, content creation, testing, and revisions. Landing pages can be completed in 1-2 weeks. We'll provide a detailed timeline during our consultation.

Absolutely! All websites we design are fully responsive and mobile-optimized. With over 60% of web traffic coming from mobile devices, we ensure your site looks perfect and functions flawlessly on smartphones, tablets, and desktops. Mobile-first design is standard in all our projects.

Yes, we offer website hosting and ongoing maintenance packages. This includes security updates, backups, performance monitoring, content updates, and technical support. We can also work with your existing hosting provider if you prefer. Maintenance packages start from £50/month.

Yes! We design all websites with conversion optimization and SEO best practices in mind. This includes fast loading speeds, clear call-to-actions, strategic content placement, proper heading structure, meta tags, schema markup, and mobile optimization - all essential for both user experience and search rankings.

Our pricing is customized based on your specific needs, ad spend, and services required. For ad management, we typically charge 15-20% of monthly ad spend or a flat monthly fee. Website design projects range from £2,000-£10,000+ depending on complexity. Schedule a free consultation for a detailed quote.

No long-term contracts required. We operate on a month-to-month basis for ad management services because we believe our results should speak for themselves. However, we do recommend a minimum 3-month commitment for Google Ads and Meta campaigns to allow proper optimization time.

Our monthly fee includes campaign setup and optimization, keyword research, ad copywriting and creative, bid management, A/B testing, conversion tracking setup, monthly performance reports, strategy calls, and ongoing account management. You'll also have direct access to your dedicated account manager.

We focus on metrics that matter to your business: conversions, cost per acquisition (CPA), return on ad spend (ROAS), click-through rates, and overall ROI. You'll receive detailed monthly reports with insights and recommendations, plus we schedule regular strategy calls to review performance and plan ahead.

You can cancel anytime with 30 days' notice. Since you own your ad accounts, all campaign data and history stays with you. We'll provide a smooth handoff with documentation and recommendations. There are no cancellation fees or hidden charges - just professional service until the end.